Smart Sweets

Smart Sweets is a company that makes candy with natural ingredients and no added sugar, free from top allergens. 

After target audience research, mind maps, and compositional sketches, my partner, Amy Kwas, and I came up with the following advertising campaign: “When Life Goes Sour, Smart Sweets.” In this campaign, our goal is to encourage Smart Sweet’s target audience to grab a bag of Smart Sweets candy when things in life just are not going their way.