I was responsible for taking on a multifaceted role for a campus-wide mental health campaign in collaboration with both Clemson University’s Division of Student Affairs and Student Health Services. I started by ideating, designing, and pitching assets to internal and external stakeholders.

Beyond the final design and production of assets, I worked alongside copywriters and photographers to ensure campaign objectives were achieved. Part of this work included leading student focus groups. I participated in the organization, scheduling, and art direction of images of students featured in this campaign.